ELLE Beauty Awards 2022: Pretti5 Celebrates Again! Get to Know the New Royalty of Sugar Skin Detox

We’re honored to announce that following the success of the Pretti5 serum at ELLE Beauty Awards 2021, our Hydro-Power Brightening Cleanser was recognized in the 2022 edition! We’re grateful and incredibly excited to receive the recognition of the editors at ELLE two years in a row.

Even without SLS and SLES surfactants, the Hydro-Power Brightening Cleanser easily forms a light foam for a gentle, effective cleanse in the morning and evening that cuts down on the sugar – good news for any dessert-lover!

Made from all-natural ingredients that waft citrusy scents, combined with intoxicating lavender, it’s like an instant trip to the south of France. Ready for this spontaneous journey to wherever your heart desires? Let’s find out what makes the Hydro-Power Brightening Cleanser so effective!

Dessert + Carbs-Lovers Watch Out!

Photo by Karlis Dambrans on Unsplash

When our bodies take in a large amount of sugar, such as after dessert or carbonated drinks, our blood sugar levels shoot up. This leads to glycation, which is when an excess of sugar directly attaches to proteins in the body, forming an irreversibly beige-yellow substance known as AGEs, or Advanced Glycation End Products. AGEs cause proteins to lose their original structure and color, becoming weaker and yellow-tinted. 

In the skin, our collagen is most affected: post-glycation, oxidation increases and leads to a loss of collagen, aging the skin and making it appear dull and yellow, with less bounce and more wrinkles. 

Photo by  Amanda Dalbjörn on Unsplash

Additionally, sugar dehydrates the body – through a simple process of diffusion, it interrupts the flow of water molecules in the skin, causing the skin to become looser and duller. This leads to the formation of aggravating wrinkles and dark circles. 

Not only does glycation encourage insulin production and a subsequent rise in testosterone levels (and more acne), it also encourages the body to produce insulin-like growth factors, leading to oil overproduction and clogged pores, irritation and worsened acne.

ELLE HONG KONG Beauty Empties Recommendation: 

Hydro-Power Brightening Cleanser ($280)

A Sugar Detox for the Skin

The Hydro-Power Brightening Cleanser uses unique plum blossom extract from Japan’s Wakayama prefecture. Compared to other fruits, plums contain twice as much of the holy trinity of health – protein, minerals and fat – making it the perfect choice for fighting glycation. 

Plums also contain Mumefural, an anti-glycation agent that slows down glycation, preventing sugar and protein from combining to form AGEs. What’s more, Mumefural also speeds up the dissolution of AGEs, preventing buildup that leads to aging skin, clogged pores and acne.

Photo by Susann Schuster on Unsplash

What’s more, the Pretti5 formula also draws upon elements of Traditional Chinese Medicine. The prized goldflower root extract contains OUGON LIQUID B, a substance that prevents skin aging due to environmental stress by combating pollution and free radicals. 

Accidentally overindulge in sweets? No fear: these two main elements come together to slow down skin aging, restore elasticity and help you regain radiant, dewy skin.

Photo from Chinese Herbs Healing

An Unexpected Honest Review: Who’s Been Using My Pretti5?

Just add water to the Hydro-Power Brightening Cleanser’s light and delicate formula for a rich, airy foam! Let the goodness sink into your pores and draw out all the dirt and grease, gently extracting impurities deep within the skin.

Cleanse, moisturize and glow, all in one step! Not only is the cleanser light and effective, it also carries the natural scent of sweet, fresh air for a full-body relaxing experience. 

We’ve received many comments from our customers – all of which we take to heart – that comment on the subtle sweetness of Pretti5 products. Without the overpowering power of artificial fragrance, what you smell in every bottle is the elegantly delectable scent of fruits and blossoms for a therapeutic experience. 

One customer told us they once realized they were going through the Pretti5 cleanser much faster than they normally do – it turned out that their husband was secretly using the cleanser, too!

That’s when you know something is worth it: the cleanser is loved by everyone, regardless of age or gender, and each bottle contains 3 months’ worth, to last each season of love.

Hang On… Foam Isn’t Bad for Your Skin?🧼 

Most of our customers started off wary of foaming cleansers, especially those with sensitive skin. But after using the Hydro-Power Brightening Cleanser, they fell in love with the sensation of a gentle, foaming cleanse! 

Specially formulated for sensitive skin, we don’t use common irritants like SLS and SLES surfactants – that’s why your skin doesn’t feel tight afterwards and it’s what makes your skin soft and moisturized with smaller pores. It’s the full gentle yet effective cleansing experience!

Foam It Up! A How-To Guide

Foaming properly is half the job done. If you start washing your face without first foaming, your hands are more likely to tug on your skin, irritating sensitive skin. Foam acts like a soft, thick sponge, absorbing impurities and allowing you to wash and cleanse, worry-free. There are 3 ways to create a rich, airy layer of foam: by using your hands, a foaming cloth, or a foam maker. 

1. Hands

First, take a peanut-sized (~1cm) amount of Hydro-Power Brightening Cleanser and add a small dollop of water, roughly the volume of a $5 coin. Use your fingers to trace circles, spreading it out to add air and let it foam. Cup your hand and add 2-3 drops of warm water, then make a whisking motion like beating eggs. Repeat 2-3 times for a foam that stands tall at medium-stiff peaks!

Photo by Matthew Tkocz on Unsplash

Just using your hands to foam properly isn’t a task for the weak of heart! Using tools is also a good choice: not only does it save time, you also get more foam, making your skincare routine even cleaner.

2. Foaming Cloth

Rinse the foaming cloth to make it wet, then squeeze on a peanut-sized amount (~1cm) of Hydro-Power Brightening Cleanser and rub in a circular motion with your hands. It only takes 20 seconds to form a sizable foam; take the cloth in one hand and sweep downwards with the other to collect the foam. 

*Note that the frequency with which you change your foaming cloth will vary! If you use it every day, we recommend using a new one every 2-3 months to avoid bacteria buildup and skin irritation.

3. Foam Maker

Add a peanut-sized amount (~1cm) of Hydro-Power Brightening Cleanser into the foam maker then add water in a 1:6-1:9 ratio, adjusting accordingly. Place the lid on and pump to create rich, airy foam!

Photo from Amazon 

After successfully foaming, let’s review how to how to wash your face!

How to Wash Your Face

  1. Gently cleanse the sides, tip and bridge of your nose, and your chin
  2. Then rub small circles into your T-zone and forehead, out to your temples
  3. Rinse gently with water
  4. Avoid contact with eyes

Pretti5 Tip💡

Remember to wash gently and only ever through a layer of foam! Tugging at your skin with your hands can cause fine lines and irritation. 

Pretti5 Confessions 💌

While Pretti5 only has 6 products, having 2 of them recognized by ELLE HONG KONG is a huge confidence booster for a small local brand like us. We’re so incredibly grateful to the team at ELLE and your support of local Clean Beauty brands – only with your love and support, spreading the word to friends and family, have we been able to get to where we are today. 

Your support gives us confidence to keep treading on our path, to keep forging forwards to develop more natural, safe and high-quality products so everyone can take care of their skin, worry-free. We’ll continue to ask for your love, support and feedback in the future, to take this journey with us toward healthy, glowing skin.

🏆Product Recommendation: 1+1 Sugar Detox Duo🍬 $855

Supercharge It: Greet Your Revitalized, Youthful Skin

Beloved by editors at ELLE Hong Kong, we’ve combined their two favorite Beauty Empties to form this Sugar Detox Duo, consisting of a serum and cleanser. It comes with the additional gift of a foaming cloth for an easy, worry-free skincare routine. Turn the page to a new chapter in your skincare journey! 

Advanced Hyaluronic Serum 30mL 


If there’s one thing that won’t let you down, it’s hyaluronic acid! The small particles sink into skin easily, providing deep-level moisture and reducing the effect of wrinkles and fine lines. Combining Traditional Chinese Medicine components like goldflower root and snow mushroom extract, it effectively combats harmful free radicals that encourage skin aging, keeping your skin smooth and soft. 

Incorporate a few drops of the serum into your daily routine for an instant burst of revitalizing moisture and pore-tightening goodness! 

Hydro-Power Brightening Cleanser 150g 

Being gentle is key. Gentle yet effective, this cleanser immediately spreads out into soft, delicate foam that reduces the appearance of pores and brightens the complexion. One tiny, peanut-sized squeeze cleanses the whole face, leaving it moisturized and smooth while wafting the sweet scent of Japanese plum blossom in the air. 

Gift: Airy Foaming Cloth

Whip up a richy, airy foam in less than half a minute! It’s faster and more efficient than using your hands, creating a richly textured and delicate foam that cleanses more effectively and reduces skin irritation. 

Buy Now

Translated by Fion Tse